2023 Broadcasting Survey Report: Analysis and Findings
Published On:Friday, January 5, 2024
In 2023, CURA conducted market research to gather information from both consumers and business to assess the current engagement with local broadcasting and methods of consuming this media. A second objective was to understand listeners’ attitudes towards, and expectations of, local radio.
The Business survey was to provide insight behind business advertising on local radio.
Following the collation of data and responses received CURA has produced a Local Broadcasting Report - Survey analysis and findings.
The raw data for both surveys will be published on CURA’s website early next week.
You can view our report by clicking the link.